New topography

Group of photographers in 1975 who were bored of generic commercial work, so what they did was put on a huge exhibition exploring man made contemporary landscapes. Frank gohlke and Stephen Gill. The context and purpose was to explore their own passion for photography and come up with their own concepts. The way they did this was by taking billboards with glamorous adverts on the front and turned that idea around, and decided to photograph the back of them, then named the photographs after the brand the billboard was advertising. I feel it was an analogy for reality in that companies try to sell to you a better way of living whereas the mundane other side shows what life is really like. Or it could be that the front of the board shows the glamorous product and then the back shows what it's like making them.