Context

The Corrine Day period marked a massive change in the way photography was produced, it was proceeded by a massive economic boom and wealth distribution. Models were paid ridiculous amounts of money and photo shoots were done in very exotic locations, reinforcing the sense of wealth and luxury. As the 1980s finished and we moved into the 1990s there was a huge economic crash worldwide. The music of 1980s was house music - acid house all of which celebrated life and good times. In USA Kurt Cobain was forming the band nirvana - this was the anti-thesis of happy go-lucky care free acid house and marked the change in the worlds mood. Away went synthesises and in came rock and roll, music that reflected a new world. A darker economically challenged world. Heroin replaced acid and ecstacy as the drugs of rock musicians and kids started to copy

'Grunge'. Cobain coined the phrase to describe the movement in the USA. The media picked up on the 'look' and the fact heroin was being talked about and used. Kids in the United Kingdom adopted the look and lifestyle, combining the fashion style with taking class A drugs. The term 'heroin chic' was coined to describe Courtney Love and the new look. Models got skinnier as a reaction to the busty 'uber babes' of the super model phenomenon. Kate moss was considered at the same time.