Helmut Newton: Secondary research

'mixed reputation: as a serious photographer and a cynical pornographer.' This is a quote from the independent, it claims that there are two opinions with his photography. I found many articles claiming he's 'the worlds most inspirational fashion photographer' and other discarding his work as being 'perverted'. In my research I found that he almost always uses medium format, this gives you the same as using 35mm film, but retains the quality of a digital camera. He also often shoots on location as well as studio, this has an effect on the narrative of his images, the models are often in what looks like very elegant places which when used as commercial photography it is used to not only sell the cloths they are wearing but also used to sell the lifestyle these models live. 

                I then asked 'why do you think the use of black and white has been used?' To which most responses were that is was used to enforce the idea of elegance and glamour in the narrative of the photographs. This is because we often associate black and white with glamour, it is often used to sell lifestyle hence why it is used for a lot of high end brands.